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Pollution Probe

Brand Identity, Illustration


Pollution Probe is a Canadian charitable organization that pursues environmental gains by working productively with governments, industry and the public, with a steadfast commitment to Clean Air, Clean Water, and a Healthy Planet.

To represent a growing number of sectors and areas of expertise, a set of dynamic icons were created. They can be seen in various scales and positions throughout the brand to bring in a piece of the brand in any application.


Created during my role as a Junior Graphic Designer at Loop: Design for Social Good

Creative Director: Joshua Layton
Senior Designer: Emma Steele
Design Lead: Cecilia Salcedo