Pollution Probe

A brand that speaks to intersection of communities, health and the environment.

Created at Loop: Design for Social Good

Creative Director:
Joshua Layton
Design Lead:
Cecilia Salcedo

Pollution Probe is a Canadian charitable organization that pursues environmental gains by working productively with governments, industry and the public, with a steadfast commitment to Clean Air, Clean Water, and a Healthy Planet.

To represent a growing number of sectors and areas of expertise, a set of dynamic icons were created. They can be seen in various scales and positions throughout the brand to bring in a piece of the brand in any application.