Pollution Probe
A brand that speaks to intersection of communities, health and the environment.
![](https://freight.cargo.site/w/3000/q/75/i/72dd1bf97cbcd4c2bfb849674da52eb52c2c56558f5f511c4237ad8f8057c818/Web-1920--13.png)
Created at Loop: Design for Social Good
Creative Director: Joshua Layton
Design Lead: Cecilia Salcedo
Creative Director: Joshua Layton
Design Lead: Cecilia Salcedo
Pollution Probe is a Canadian charitable organization that pursues environmental gains by working productively with governments, industry and the public, with a steadfast commitment to Clean Air, Clean Water, and a Healthy Planet.
To represent a growing number of sectors and areas of expertise, a set of dynamic icons were created. They can be seen in various scales and positions throughout the brand to bring in a piece of the brand in any application.
To represent a growing number of sectors and areas of expertise, a set of dynamic icons were created. They can be seen in various scales and positions throughout the brand to bring in a piece of the brand in any application.
![](https://freight.cargo.site/w/3000/q/75/i/71f04c00c0c5341d2c8d77c3d88b8f8ec21e77b078cda1d40ad211ea9edfdf77/Web-1920--16.png)
![](https://freight.cargo.site/w/3000/q/75/i/ccc13fbb16127588dbaf898cced421f31e6feb75e356e82c785eec0ec75ddad9/Web-1920--14.png)
![](https://freight.cargo.site/w/3000/q/75/i/bc4b3f3ee100574f99a2ef8b80a6a35a81125515125a822e2b06b152d4f44258/Web-1920--15.png)